Oscars May Reward Box Office Performance, Even If Ratings Don’t Improve

Here are the highlights of an interesting article:

The Academy is considering giving more weight to box office success when selecting Best Picture nominees, even if it doesn't directly correlate with higher ratings for the Oscars telecast.
This move comes as the Oscars continue to face declining viewership, prompting the need for innovative strategies to boost interest and engagement.
By prioritizing box office performance, the Academy aims to recognize films that have made a significant cultural impact and resonated with audiences, potentially revitalizing interest in the awards show.
Despite potential criticism that this approach could prioritize commercial success over artistic merit, proponents argue that box office success often reflects a film's ability to connect with audiences on a wide scale.
The decision underscores the ongoing evolution of the Oscars and reflects a willingness to adapt to changing audience preferences and industry dynamics in the modern entertainment landscape.

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